The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Euroleague Basketball, and Etihad Arena have partnered to host the Turkish Airlines EuroLeague Final Four in Abu Dhabi for the first time, according to WAM.
The deal, brokered by the league's strategic partner, IMG, marks a historic expansion of Euroleague Basketball into new global markets.
The decision to bring the Final Four to Abu Dhabi builds on Euroleague Basketball's strategic ambition to expand into new markets, building on its 25-year legacy of success.
Dejan Bodiroga, President of Euroleague Basketball, said that bringing the Final Four to Abu Dhabi is an ambitious project and a remarkable opportunity to showcase the EuroLeague atmosphere to a new and diverse audience.
He added that this partnership guarantees the fans a fresh experience in one of the world's most modern and tourist-friendly cities.
By staging the Final Four in a new region, Euroleague Basketball aims to bring its fan experience and Every Game Matters mantra to a broader global audience.
The Final Four will mark Euroleague Basketball's second experience in the Middle East, following the successful Adidas NextGen Tournament Qualifier hosted in Dubai last season.
Etihad Arena will host the four best teams of the season, who will play in the semifinals on Friday, 23rd May, at 7 pm and 10 pm local time. The third-place and championship games will be held on Sunday, 25th May, at 6 pm and 9 pm local time.
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