Just in time for Valentine`s Day, a new study has shown the amount spent per head in cities across the UK come the festival of romance.
And residents of London have been deemed the most romantic, splurging £20.95 on average on their significant other for February 14.
More than a quarter (28%) of Brits will spend nothing on their other halves this Valentine’s Day, according to new research by shopping website Give as you Live .
Of those who do plan to buy gifts, the average spend sits at £13.90, with only 6% prepared to spend more than £50 on loved ones.
After London, residents in Oxford spend a respectable £19.75, but the next city, Glasgow, falls a little shorter, with a £15.25 spend per head.
Sheffield, Edinburgh and Birmingham lovers all spend more than £14 on average - £14.85, £14.60 and £14.30 respectively - while the top Welsh city spends a meagre £13.55.
The North of England completes to top 10, with Bradford`s average £12.40, Liverpool`s £11.25 and Manchester`s £11.
But there will be wilting roses in York, which was revealed to be the least romantic city, with 42% of people in relationships saying they had no plans to buy anything for their partners on Valentine’s Day .
Greg Hallett, managing director of Give as you Live commented, “It’s a shame some people are choosing not to buy gifts for their loved ones this Valentine’s Day, but for those who do – it’s the thought that counts, regardless of the amount."
These results come from a survey of more than 2,000 people across the UK, who were asked about their Valentine’s Day plans.
Top 10 most romantic UK cities
1. London
2. Oxford
3. Glasgow
4. Sheffield
5. Edinburgh
6. Birmingham
7. Cardiff
8. Bradford
9. Liverpool
10. Manchester
-1780923278.jpg&h=190&w=280&zc=1&q=100)
