"2017 you are off to an AMAZING START OMG! Honestly I couldn`t be more honoured... thrilled!" Manny said on Instagram.
The 25-year-old, who was born in California, has millions of followers on Instagram and YouTube.
He was raised in a "liberal Mormon" family and has said he became interested in make-up when he was a child.
"I wanted to play with eyeliner and makeup while other boys were playing with GI Joes," Manny told Marie Claire last year.
"So it was kind of tough for me because I didn`t really understand why I wanted to play with the `girl` things rather than the `boy` things."
He originally planned to pursue a medical career but later switched to working in the make-up industry.
"Men in makeup wasn`t seen as normal, especially a couple of years ago. It wasn`t as open as it is now," he said.
Maybelline is known for the slogan: "Maybe she`s born with it, maybe it`s Maybelline".
That`s something Manny is now challenging.
More and more beauty brands are starting to use male models in their campaigns too.
Last year American cosmetics brand Covergirl hired 17-year-old James Charles as its "cover-boy".
High-end make-up brand Anastasia Beverly Hills have used male models in their campaigns too.
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