Azerbaijan amending rules on sponsorship advertising in media

  20 April 2018    Read: 1550
Azerbaijan amending rules on sponsorship advertising in media

Azerbaijani Parliament’s Committee on Human Rights on Friday discussed proposed amendments to the law on mass media.

According to the draft amendments, the second sentence of the first part of Article 21 (Mass Media Sponsorship) shall be amended as follows: “People engaging in the production and sale of goods are banned from being advertised under the law on advertisement can not be sponsors.

The current version of the sentence is as follows: "Sponsorship of producers and sellers of products are banned from being advertisement is not permitted." The fifth part of the article shall be amended to read as follows: "The sponsor must publish information in the periodical press releases. Placement of trademarks, advertisers, sponsors' names and logo in announcements (announcements) published in periodicals is considered as advertising.”

The current version of the part reads as follows: "The sponsor must publish information in the periodical press releases, indicating the company's logo at the beginning or end of the programs or using subtitles or the dictator text. In the contract signed between the parties, the announcement of the sponsor can also be determined by another method.”|

At the same time, the following paragraph is added to the article: "The sponsor's ad is published according to the law on advertisement.

Under the draft, the following shall be added to Article 45 of the Law: "unfair, inaccurate and secret advertising shall be denied in accord with the requirements of the law on advertisement.”


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